Our Process
An impactful social action campaign comes from two things – rigorous strategic
planning (our key differentiator) and well-executed intensive campaign
management, allowing for continued evaluation and readjustment at every
step of the process.
Strategic Planning includes:
- Defining the goals of the campaign or initiative
- Conducting in-depth research to identify key issues, critical unmet needs and
opportunities for change
- Determining key stakeholders and potential strategic partners
- Planning for integration with the media
Campaign Execution and Management includes:
- Securing and managing key partnerships
- Coordinating messaging between stakeholders and partners, making sure the
strategic plan is followed every step of the way
- Constant evaluation and readjustment of the campaign
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