Our Philosophy

Successful social change campaigns must be grounded in research with an eye toward
sustainability.  

A
top-down approach of leveraging the high visibility of media in combination with a
bottom-up approach of grassroots action from the independent and public sectors are the
building blocks of a successful campaign.

The best campaigns make it easy for people to get involved and want to be part of the
solution.
© Copyright 2009 by Cause & Affect.  All Rights Reserved.