Social Action Campaign: Build a movement for a more engaged American public and a stronger American foreign policy Clients and Partners: Pulitzer-prize winning author Samantha Power, Emmy-winning documentary filmmaker Greg Barker and Academy nominated writer/director Terry George
early twenty-first century. His nearly 40 years in the United Nations brought him to the center of the most significant humanitarian and geopolitical crises of our time until he was killed in one of the first major suicide bombings in Iraq in 2003. Despite his amazing story, few Americans know his name. In an unprecedented project, however, three distinct media products – a bestselling book, an HBO documentary and a major feature film – will tell the world Sergio’s story and provide an unparalleled opportunity to bring his legacy to life.
Administration official, Samantha Power, gives an incisive analysis of Sergio’s life. Power reveals Vieira de Mello’s legacy of successful nation-building negotiations with war-torn societies with significant life lessons for readers to incorporate into their daily lives. Meanwhile, acclaimed documentary filmmaker Greg Barker, director of Ghosts of Rwanda, and producer John Battsek, maker of the Oscar-winning documentary One Day In September, have produced a ground-breaking feature- documentary film that will tell the extraordinary story of Vieira de Mello’s life and principles through the day those principles came under attack as never before: August 19th, 2003 in Baghdad, when the UN headquarters was hit by a car bomb, and Vieira de Mello’s life hung in the balance. Featuring unforgettable interviews and top-level access to an extraordinary range of characters, the film premiered earlier this year at the Sundance Film Festival and will follow with heavily promoted television premieres on both the BBC and HBO. Academy nominated writer/director Terry George of Hotel Rwanda is in the development stages of a biographical motion picture on Vieira de Mello that is anticipated to be released in 2010. This groundbreaking trilogy of mediums provides an ideal platform for a social action campaign that will not only reach a wide variety of audiences, but will also be the common thread that brings the book, documentary and feature film audiences together. This campaign has been designed around a three-pronged approach to educate, connect and activate the public. It will provide an opportunity for citizens across the country to learn about foreign policy and new principles of diplomacy and convene with others to debate and discuss the issues and become part of a community of global citizens. These activities are designed to “seed” the start of a movement: a political constituency that will ultimately influence politicians to change U.S. foreign policy and practices. |
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